Content Strategy Benefits
BENEFITS OF CONTENT STRATEGY
- Start your marketing efforts with clear objectives and a roadmap to reaching your goals.
- Determine which marketing platforms are right for your business before diving in and wasting money.
- Get access to content calendars that help you plan your content marketing efforts.
- Share with your suppliers to ensure that your brand’s message is consistent, regardless of who implements it or where it appears.
- Staff have a better idea of the marketing process and how to convert clients who have engaged with your content.
- Receive a full content strategy document to use as a sounding board in moving forward.
Content strategy is the high-level vision that guides future content development to deliver against a specific business objective. The process starts with Foreword’s content strategists getting to know your business by spending time with you. We then set out on a journey where we delve deep into your target market, their path to purchase, the platforms they operate on and the different types of content they enjoy. This is followed by content theme and topic generation, where we recommend the ideal platforms for your business and what content needs to be shared on them. The process culminates in a content calendar, which helps you ready your content requirements and stick to content delivery deadlines.