We interpret data to find out what content makes your customers tick.
BENEFITS OF CONTENT MEASUREMENT
- Save money by eliminating marketing channels that don’t deliver on ROI.
- Establish what type of content your audience enjoys most.
- Determine which platforms are reaching content goals.
- A/B test to identify a winning content formula.
- Optimise successful content to reach more goals.
There are a wide variety of measurement tools available that help us determine whether content is successful or not. The key, however, is to interpret the data correctly, while identifying powerful insights that result in practical next steps.
MAKING MEASUREMENT MEANINGFUL
By looking at how long people spend on blog article pages on The ADD Lab’s website, we are now able to produce content with the precise word count that complements our readers. Browsers now spend between five and seven minutes reading blog articles (up from 45 seconds) and visit more pages on the website